GRAPHIC DESIGNER

                                           scroll down to view my portfolio




 

 BIG SWISS RE-DESIGN 




A re-design of a book cover for “Big Swiss” by Jen Beagin. Using Illustrator, I drew simple figures to accompany the boldness of the title. I wanted to create a visually striking and contemporary look that that captures the essence of the novel.

“Big Swiss”, 2023. Adobe Illustrator.





NYPL MOCK PITCH





For an internship, I created a mock pitch from the ground up. I chose an institution, the New York Public Library,and pitched a social media campaign that they could hypothetically use. I paid close attention to the things that make the NYPL who they are, and how that could be translated 
into something new to draw younger audiences into the library. The instagram campaign was carefully curated with bright, bold colors + type, and unique layouts to be a visually compelling series.

Above is a few visuals of current NYPL designs  the library uses, and where I went with color, type, and lion imagery to be used within the instagram campaign. 
To the right is 1 of 4 examples of the story 
series I designed. This series empahsizes on 
music, showcasing a NY musical figure, place, books, associated NYPL library, and mock event.

 “NYPL Mock Pitch”, 2024. Illustrator, Photoshop, Figma.





TYPOGRAPHIC FORMATS







The content and compositions contend with 
a diversity of subject matters, mediums, typo-graphic arrangements, hierarchy of information, and underlying text/grid structures. This series is meant to catalogue a foundational undestanding of how text and composition come together to create meaning and interest. The works were printed and showcased as a collective unit.

“Typographic Formats”, 2023. Indesign.




BAY AREA HOST COMMITTEE LOGOS



I ideated and created several sets of logos for the Bay Area Host Committee, a local sports host company, to consider using. taking from the companies colors, fonts, and general design look, I designed a collection of logos that centered around future events they will be hosting. I aimed to emulate the sports events with drawings of various courts and associated balls.

“BAHC Logos”, 2024. Illustrator.




CLIMB FOR THE CENTER



c



     AYLA HOFFMAN
ABOUT / CONTACT