SENIOR THESIS
Fountain of Youth is a skincare line I designed and produced for my senior thesis. It critiques the pursuit of unattainable youthful beauty. With ethereal packaging and outrageous ingredients, the brand is designed to be viewed
from a satirical lens, with each skincare product offering its user something
new and impossible. This project aims to spark conversations about the ways
in which the beauty industry has shaped women's identities.
Beginning at an early age, women receive subliminal, and often overt messages about the importance of their appearance, conveyed through society, media, and advertising. As women age, these messages stay stagnant rather than evolving, projecting a narrow view of what a woman is supposed to look like.
The beauty industry perpetuates the sentiment that value diminishes with age, and because of that, aging is something to be feared.
“Fountain of Youth”. 2025. Illustrator, Photoshop.
Print / Packaging / Branding.
BAY AREA HOST
COMMITTEE LOGOS
I ideated and designed multiple logos concepts for the Bay Area Host Committee. Taking from the companies colors, fonts, and general identity, I designed a collection of logos that centered around future events they will host. I aimed to emulate the sports events with drawings of various courts and associated balls.
WICK WELLNESS
Wick Wellness is a fictional candle brand. Designed with a bohemian and stylish aesthetic, I aimed to create a brand that would appease wellness fanatics mindfulness and home decor desires.
“Wick Wellness”. 2025. Illustrator, Photoshop, Figma.
Packaging / Branding.
BIG SWISS
A re-design of a book cover for “Big Swiss” by Jen Beagin. I drew simple figures to accompany the boldness of the book title and designed a visually striking and contemporary cover that that captures the essence
of the novel.
NYPL MOCK PITCH
Mock pitch the New York Public Library: is a social‑media campaign designed to engage younger audiences with public libraries. I paid close attention to the things that make the NYPL what it is, and how that could be translated into something new to draw younger audiences into the library. This instagram campaign was carefully curated to be a visually compelling series.
Above are visuals of what I chose for color, type, and lion imagery to be used within my mock instagram campaign.
To the right is 1 of 4 examples of the story
series. This particular series highlights
musical artist Bob Dylan.
CLIMB FOR THE CENTER
Climb For The Center is a fictional fundraising event for the SF LGBT+ Center. This poster series provides details for the event in a visually appealing way.