GRAPHIC DESIGNER

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 SENIOR THESIS 


Fountain of Youth is a skincare line I designed
and produced for my senior thesis. It critiques
the pursuit of unattainable youthful beauty. With ethereal packaging and outrageous ingredients, the brand is designed to be viewed from a satirical lens, with each skincare product offering its user something new and impossible. This project aims to spark conversations about the ways in which the beauty industry has shaped women's identities.

Beginning at an early age, women receive subliminal, and often overt messages about the importance of their appearance, conveyed through society, media, and advertising. As women age, these messages stay stagnant rather than evolving, projecting a narrow view of what a woman is supposed to look like. The beauty industry perpetuates the sentiment that value diminishes with age, and because of that, aging is something to be feared.

“Fountain of Youth”. 2025. Illustrator, Photoshop.
 Print / Packaging / Branding.

 WICK WELLNESS


Wick Wellness is a fictional candle brand. Designed with a bohemian and stylish aesthetic, I aimed to create a brand that would appease wellness fanatics mindfullness and home decor desires.   


“Wick Wellness”. 2025. Illustrator, Photoshop, Figma.
 Packaging / Branding.

 

 BIG SWISS RE-DESIGN 


A re-design of a book cover for “Big Swiss” by Jen Beagin. I drew simple figures to accompany the boldness of the book title and designed a visually striking and contemporary cover that that captures the essence of the novel.

“Big Swiss”, 2023. Adobe Illustrator.


NYPL MOCK PITCH



For an internship, I was tasked with creating a mock pitch. I chose an institution, the New York Public Library, and pitched a social media campaign that the library could hypothetically use. I paid close attention to the things that make the NYPL what it is, and how that could be translated into something new to draw younger audiences into the library. This instagram campaign was carefully curated to be a visually compelling series.

Above are visuals of what I chose for color, type, and lion imagery to be used within my mock instagram campaign. 

To the right is 1 of 4 examples of the story 
series. This particular series highlights 
musical artist Bob Dylan.

 “NYPL Mock Pitch”, 2024. Illustrator, Photoshop,         Figma.



     AYLA HOFFMAN
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