a social‑media campaign designed to engage younger audiences I paid close attention to the things that make the NYPL what it is, and how that could be translated into something new to draw younger audiences into the library. This instagram campaign was carefully curated to be a visually compelling series.
Above are visuals of what I chose for color, type, and lion imagery to be used within my mock instagram campaign.
To the right is 1 of 4 examples of the story
series. This particular series highlights
musical artist Bob Dylan.